Thanksgiving and Social Media

Thanksgiving and Social MediaHow to Incorporate the Attitude of Gratitude into your Digital Marketing

The holidays are the perfect time to express gratitude to your connections on your digital platforms. As the end of the year draws near, people tend to turn their attention to the things that matter most. We think about our family and friends and what to give as gifts, maybe we are planning to attend or host parties and festive get-togethers, and there is a heightened sense of energy and activity. This is true for businesses and professionals too. Next year’s budget needs to be prepared and we may be assessing the value of our business relationships which have been built over the past year.

Now may be the perfect time to acknowledge the people who have helped your business in various ways, from clients and customers who have contributed to your revenue, to service providers who have contributed to your business structure, and referral sources who have kept the flow of business coming in, allowing you to stay afloat and grow. Continue reading

The “Know, Like, Trust” Process Works

shiny objects

 

Consequences of Following Shiny Objects

You may have heard the adage that people do business with companies they know, like, and trust. As an avid networker and BNI (Business Networking International) enthusiast for years, this concept has been one of the cornerstones of my business. All of the people I rely on to help manage and grow my business I know personally, I’ve come to like, and because we’ve established trust, I refer them to others to help grow their business This process works and I trust it completely. So what was I thinking when I decided to pull my website from the trusted designer/developer we have been with for 4 years to go with a glitzy national company offering promises of grandeur? I’ll tell you what…following shiny objects rather than sticking with a resource that has made it through the know-like-trust progression. Continue reading

Creating Landing Pages to Generate Leads

Facebook for Business

How to Get the Most our of your Facebook Page for Business

This is the second in our “Building your Business Through Facebook Pages” series. Last week’s blog offered an introduction to lead generation on Facebook and described the first step in developing a dynamic Facebook marketing plan – Creating a Compelling Lead Magnet Offer. We discussed how to come up with an offer that your audience would find valuable, then offer it for free. This  blog delves into the second in a progression of steps intended to capture the attention of your prospects, encourage their continued engagement by signing up for your offer, which adds them to your email list where you can continue to connect with them through blogs, tips, coupons, and other or refined offers. Continue reading

Generate Leads with your Facebook Business Page

money magnet How to Create a Lead Magnet for Facebook

Have you noticed that the impressions for people seeing your posts have gone way down? Facebook has changed the algorithm for who sees your posts, decreasing that number dramatically. A previous blog post – “Who Sees Your Facebook Posts” goes into detail about Facebook’s official position and some things you can do it help boost your presence. An element of this shift that is causing some turbulence is the Pay to Play concept.  Facebook has made it clear that if you want to get real traction on your site, you have to put money toward boosting your posts and promoting your page. As a small business owner, you can choose to ignore this and go on with business as usual while your page impressions tank, you could break up with Facebook, or you can see this as an opportunity to further expand your reach and client base. We are going to assume the latter, and out create these challenges to a dynamic internet presence! Continue reading

6 Steps for a Small Business Social Media Strategy

Social Media strategy How to Develop a Rockin’ Social Media Strategy

I’ve have been participating in the Social Media Success Summit, put on by Social Media Examiner – the leading producer of content all things social media and digital marketing. This is a month long digital event with many hours of valuable content delivered by true industry experts. I am learning a great deal and intend to pass on the best of what I gain from this series. Social Media Maxima clients will also benefit as we continue to develop and refine our services with cutting edge knowledge and technology. I continue to be amazed and inspired by all of the services, ideas, platforms, and resources available to business owners who want to leverage the power of the internet to grow their business. This week I am using as the base for this blog, one of the sessions on developing a social media strategy, though I have modified it quite a bit to suit my audience and experience. Continue reading

More Resources to Market Your Business

Expanding OpportunitiesDigital Opportunities Continue to Expand

Sometimes I learn about different online resources for business through industry research, tapping into the community, and other times I discover new avenues out of frustration or boredom. Recently, review sites have been challenging my patience with poor customer service and other objectionable behavior that often accompanies wild success. In an effort to circumvent some of the big dogs, I found what often lies behind corporate giants…viable but smaller competitors committed to creating a better solution. Continue reading

Culture of Sharing in the Digital Space

Culture of sharingInformation and Resources are abundant and available

There may be no such thing as a Free Lunch, but there are plenty of free resources on the internet. I am struck by the culture shift, that parallels the rapid growth of the internet, away from information as intellectual property and toward a collective agreement to share what we have. This is not to say that copywriting, licensing, and patent protection are a thing of the past…quite the contrary. I also don’t mean to suggest that there is no cost for these free resources. When companies provide tips and tools without asking for monetary compensation, they are doing so with an expectation that they are cultivating one or more of the following benefits in return. Continue reading

Who Sees Your Facebook Posts?

Facebook AlgorithmWhat you can do to help guide your newsfeed

 

Have you ever wondered who sees your posts and why your post impressions are so much lower than the number of likes on your page?  Of the average 1,500 posts that could show up on a newsfeed at any particular time, only about 300 actually make the cut. Why don’t you see every post from every one of your connections? Imagine how cluttered your newsfeed would be. You would miss posts from the people you interact with the most because they would be buried in a sea of content. Facebook has distinguished itself from sites like Twitter and Instagram, where every post by your contacts is on your newsfeed, and created algorithms that choose which posts you see on your newsfeed. Continue reading

Missing the Boat on Digital Marketing?

Don't Miss the Boat

Don’t Miss the Boat on Digital Marketing

You Don’t Know What You’re Missing!

This phrase is commonly used to extoll the benefits of something wonderful to someone who hasn’t experienced it. The same can be said to business owners who are not using digital media to market their business…they have no idea how their business could benefit from this approach, if done correctly.

What Does NOT Engaging in Social Media and Other Forms of Digital Marketing Cost Your Business? Who knows – but be sure that there is definitely a cost.   If your are not leveraging social media platforms, online directories, and review sites to get more business, make new referral partners, develop more powerful relationships with valuable vendors, and most importantly, connect with your existing client base to keep them engaged, you don’t know what the outcome could have been if you were doing that successfully. Continue reading