How to Incorporate the Attitude of Gratitude into your Digital Marketing
The holidays are the perfect time to express gratitude to your connections for their support, on digital platforms. As the end of the year draws near, people turn their attention to things that matter most. We think about our family and friends, possibly what to give as gifts, maybe we are planning a party or festive get-togethers, and there is a heightened sense of energy and activity. This is true for businesses and professionals too. Next years budget is being prepared, often including referral partner and client gift giving funds. We may be reflecting our professional relationships and how significant they are to our business growth.
Now is the perfect time to acknowledge the people who have helped our business in various ways – clients and customers who have contributed revenue, service providers contributing to business function, referral sources keeping business flowing, and friends to have been supportive in a variety of ways.
Feelings of, and expression of appreciation have a multiplying effect. It is natural human to experience positive feelings toward someone who shows us genuine appreciation. This initiates a positive cycle encouraging us to do/give more, which engenders more gratitude, and it continues.
Benefits of Expressing Gratitude in Business:
- Creates a positive exchange of mutual appreciation when our clients know we appreciate their business and do not take it for granted
2. Reminds our clients of the value our work has brought them
3. Creates good will with our contacts
4. Encourages our focus on gratitude, which encourages a multiplying effect
5. Demonstrate a culture of appreciation to our existing contacts and larger audience
Using social media as a platform to communicate gratitude is not only appropriate, it is received well by others
Consider the following suggestions:
* Post Happy Holiday messages on your social media platforms with an appealing image and warm sentiment
* Thank people who like or comment on posts. There are few greater social media errors than failing to acknowledge those who show their support on our pages
* “Like” holiday and appreciation messages that others post
* Post comments on contact’s social media sites, thanking them for their contribution
* Go through your business connections and post positive review on Facebook (business pages must have an address listed in order to get reviews) or Yelp. This can be the greatest gift
* Communicate authentic gratitude. Insincerity can backfire
I am fortunate to be surrounded by so many wonderful professionals who have helped me and my business grow immeasurably over the years. I am truly grateful to everyone I know for the role you play in the health and well-being of Social Media Maxima, Inc.
Now I’m going to go post positive reviews and recommendations. Let me know if you would like some help managing all of this. I wish you all a very joyful, fulfilling, and exuberant holiday season!