This blog is inspired from an article in the well-respected social media digital magazine, Social Media Examiner, on what you can do to make sure your Facebook page gives the right impression to your digital viewers. As most of us know by now, Facebook is a force to be reckoned with in the world of what get’s people’s attention. If you aren’t using Facebook for your business, this article may give you some tips on how to get started on the right foot. If you are using it, check your site against these suggestions and see how you’re doing.
Facebook changes its algorithms and guidelines frequently. The hope from the business sector is that it will become a more business-friendly platform, rather than more restrictive. Here are the current guidelines about Facebook pages.
The first thing we see when we land on a Facebook page is the cover image. How does your look? Would you be impressed if you came upon that image? Facebook used to have a lot of restrictions and nonsense on the cover image, that thankfully they have given up. This is what Facebook says about cover images now: “All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.”. As long as you adhere to those standards, use a high resolution image (851 x 315 pixels) you can create any cover image you like. I strongly discourage using Google Images. Not only will that likely violation Facebook’s terms, once sized to fit properly it will look terrible.
You may want to hire a professional to create a custom designed cover image for you. Since this is your audience’s first impression of your business, it is likely a good investment. We have enjoyed using Design SEP for their great looking cover images and banner ads, and affordable prices.
Don’t minimize the importance of a good profile picture. Though it is off to the side and smaller than the cover, it is the image that is associated with your page every time you interact on Facebook. That means every time you post content, respond to someone’s post, or share something on your page, your profile image is what presents to your audience. Make sure the image is sized correctly for the space and that it looks good when it shows up as you interact with the page. The dimensions for the image go from uploaded at 180 x 180 down to 43 x 43 as the image next to your comment.
It is a personal choice whether to use a headshot of an individual or company logo. Most businesses that are branded primarily through a corporate image should use a logo or other related design. Businesses that have a high branding connection to an individual would probably want to use a nice image of that person.
Your “About” section should have all the information anyone would need to know about your business. It is obviously not a website, so being succinct is critical. Your viewers should know what you offer, where you work, who you serve, and most importantly – how to reach you. Always link your website in your description. Your “About” section will show information under your profile image based on the category you set up at the beginning.
Have you ever wondered how those other pages have cool things like contact forms, special offers, or contests? Applications that are designed specifically for Facebook by other businesses are the place to look for specialization on your site. This is particularly useful for certain industries, so don’t feel like you should have a snazzy app on your page just to look cool. Here is more about apps and how to use them.
I’ve done a lot of writing about this aspect of social media – how important it is to produce and share valuable content. In my blog article, “Content is King“, I talk about various forms of digital content and “Posting Guidelines” goes into detail with the how, what, and when of delivering content to your Facebook page. Some of the suggestions shift slightly as Facebook changes their algorithms, but the ideas are consistent. Images are important aspects of every posts, links to your website are extremely helpful, and staying relevant and consistent is a good practice, regardless of the forum.
If your Facebook page needs a little face lift, give it some special face time. If you need some help, give us a contact.