Busy Business Owners Juggling it All
Business owners often struggle with a never-ending “To Do” list for running their companies, and it seems to be getting longer all the time. Digital marketing, in all its varied forms, is becoming increasingly important as more and more of your target audience is searching for and finding products and services on the internet. Marketing experts like us recommend employing a hearty dose of social media, blogging, local SEO (Search Engine Optimization), and review site management, to grow your client/referral base. With everything else you have to deal with, how can you stay on top of Facebook, Twitter, and Linkedin multiple times a week, not to mention a weekly blog, email campaigns, videos creation, and reputation management? If you recognize the value these activities will bring to your business, but don’t have the resources to hire someone to help you with it, consider these tips to make it work efficiently for you.
7 Tips for Digital Marketing Management:
- Search for Resources – The number of resources available to help businesses manage their digital marketing is amazing, and more coming on the scene all the time. For example, a platform called Uberflip allows you to combine your online platforms into one for efficient management. Another service call Wishpond allows you to create your own landing pages. Storytellit is a cool tool that helps you construct posts for your social media and BombBomb is a video platform for dynamic email campaigns. These are just a few of the resources I found while searching for ideas for making digital marketing more efficient, effective, and fun.
- Schedule it – You are busy meeting the demands of your business and you probably know how easy it is to let something go if you don’t mark it on your calendar. Schedule tasks which have value to you and your business and honor your own schedule. You may want to choose a time of day each day, or get into an every other day routine. You can schedule it any time you want, even late at night or early in the morning when fewer people will see your post. If you use an automation tool like Hootsuite you can find or create your content whenever you want and set it to show up on your social media sites at a better time of day.
- Limit your time – The internet can be a bit of a rabbit hole; its easy to get sucked in and lose track of time. Before you know it an hour, or hours have past and the rest of your “To Do” list is falling behind. Try something like limiting yourself to 15 minutes each morning to interact on all your platforms and stick with it. If you decide to write a blog, spend no more than 2 hours per week writing, editing, optimizing, and posting it.
- Strategic connections – Think about who you want to connect with before you go online and go right for them. Look for people, organizations, and industry leaders who you want to associate with and interact on their platforms. Like their Facebook pages, follow them on Twitter, request a connection on Linkedin. Once you are connected, it is easy to maintain the relationship by liking, commenting, and sharing their posts as appropriate. You can do this on your Facebook business page by clicking on your “Home” button, scrolling down the posts and interaction from there.
- Consider your personal resources – Schedule your social media at a time when you are not pressured about other demands, such as during lunch, before your work day begins, or in the evening while relaxing. Though it is a task that requires regular attention, it should be approached with the intention of building community.
- Don’t overdo it – It is possible to do too much and too often on social media platforms. Some social media novices get carried away and load their platforms with posts, reposts, shares, and retweets. This can have the reverse effect and end up annoying your target audience and they may disconnect from your sites.
- Resources like Yelp, online directories, and your website require regular attention too, even though not as often as social media interaction. Plan to check on, manage, and update all your online platforms regularly.
If you are having a difficult time staying on top of your digital presence for your business, even after enacting these tips, you may want to consider hiring a professional marketing company like Social Media Maxima, to handle all of this for you.
If you have any questions or would like help with this, please Contact Us for a complementary consultation.