With time and attention being seriously limited for those of us entrepreneurs (not that other people have more time and attention, but perhaps more support in their allocation), we have to be strategic about resource management. Some of you may be wondering if blogging would be a good use of your time. Here are some of the benefits to creating your own content.
Let’s start with an understanding of this thing called “blog”. The word “blog” is a contraction of the two words “web” and “log”. Web logs started as online communities in the 1990’s with the emergence of internet platforms for the average person. This technology leveled the playing field such that anyone can be an author and create community around any topic imaginable. Most professional blogs are between 300-600 words and should include keywords naturally. WordPress, the most popular platform for websites currently, started as a blog site and has that integrated into every website. It is not advisable to create a blog off of your website, even if it links to your site. You want to keep all that good content and traffic directly on your website.
Google’s algorithms are set to look for website updates as a way to determine’s the site’s value. Simply having new content on your website can be good for your search results. Because search ranking, or search engine optimization (SEO), has become an important way to drive traffic to sites, businesses are realizing that anything they do to help this process has a positive impact on their ability to be found online. Generating original content fulfills that objective. Be sure not to copy other website’s content onto your site, not only for the obvious concern of plagiarism. Google will punish (decrease rankings) sites that have too much content deriving from other sources.
Here are some benefits to investing in regular quality content creation:
1. Frequent Change – Every time a blog with appropriate keywords is posted on a website, it increases the potential for search engines to find the website. Weekly blogs posted on the website create frequent updates which signals to the Google-bots that your site is relevantwhen someone searches using one of your keywords.
2. Something of Value – The more you create and share content that your target audience can benefit from, the more value you bring to your offering, and consequently to your client relationships.
3. Original Content for Social Media – Your blog can be posted on social media sites as original content directly from you. Though there is no shortage of quality, industry-specific content for sharing on social media sites, posting regular content of your own makes your sites totally unique and more interesting.
4. Industry Leader – When you write, or have someone else write on behalf of your company, it signals to others that you/your business is an industry expert and thought leader. This is very affirming when establishing and maintaining credibility with prospects and referral partners.
5. Content for your next Book – You never know when you may be compelled to share your knowledge and experience with others on a grander scale. Regular blogging organizes your material in a way that makes it easier to pull together when your ready.
Some people are concerned that they don’t have enough content to do a weekly blog. You may be surprised how much expertise you have to share once you start putting it out there. If you need help with your blog, or if you would like to get started but don’t know how, please feel free to let me know.