Business owners often struggle with a never-ending “To Do” list for running their companies, and it seems to be getting longer all the time. Digital marketing, in all its varied forms, is becoming increasingly important as your target audience is searching for and finding products and services like yours on the internet. Marketing experts, like us, can help you sort through all of the possibilities and develop an effective strategy, employing a mix of social media, blogging, email marketing, Facebook advertising, Pay per Click, local SEO (Search Engine Optimization), and review site management, to grow your client/referral base. With all of these resources available and requiring attention, how can you stay on top of Facebook, Twitter, and Linkedin multiple times a week, not to mention a weekly blog, email campaigns, videos creation, and reputation management? If you recognize the value these activities will bring to your business, but don’t have the funds to hire a professional or outsource it, consider these tips to make it work efficiently for you.
6 Tips for Digital Marketing Management:
- Search for Resources – The number of resources available to help businesses manage their digital marketing is amazing, and more coming on the scene all the time. For example, a platform called Falcon Social allows you to combine your online platforms into one for efficient management. Another service call Wishpond allows you to create landing pages. Periscope allows you to stream live video to anyone all over the world. is a cool tool that helps you construct posts for your social media and BombBomb is a video platform for dynamic email campaigns. These are just a couple of ideas; there really are more tools available than you can reasonably master.
- Schedule it – Schedule tasks which add value to your business and honor that commitment. You may want to choose a time of day each day, or get into an every other day routine for engaging in social media. If you use an automation tool like Hootsuite , you can schedule your posts for the entire month if you want. Just make sure you go on your social media sites regularly to engage with others (it’s not just about churning out content). Facebook also has a scheduling function now, so you can create your post and set the day/time you want it to appear on your wall.
- Limit your time – The internet can be a rabbit hole, in part because there is so much good and interesting content being presented (you want to be someone who also provides quality content). It’s easy to get sucked in and lose track of time. Before you know it an hour, or hours have past and the rest of your “To Do” list is falling behind. If this is a problem for you, try limiting yourself to 15 minutes at a time and interact on all your platforms. If you decide to write a blog, spend no more than 2 hours per week writing, editing, optimizing, and posting it. Find some times of the day that are easier for you to focus on this, for example, first thing in the morning before you start your work, or at night while relaxing in front of the television.
- Strategic connections – Think about who you want to connect with before you go online and go right to find them. Look for people, organizations, and industry leaders who you want to associate with and interact on their platforms. Like their Facebook pages, follow them on Twitter, request a connection on Linkedin. Once you are connected, it is easy to maintain the relationship by liking, commenting, and sharing their posts as appropriate. You can do this on your Facebook business page by clicking on your “Home” button, scrolling down your newsfeed to see the posts from your connections and interaction from there.
- Don’t overdo it – It is possible to do too much and too often on social media platforms. Some social media novices get carried away and load their platforms with posts, reposts, shares, and retweets. This can have the reverse effect where you end up annoying your target audience and they may disconnect from you.
- Other sites – Resources like Yelp, online directories, and your website require regular attention too, though not as often as social media interaction. Check on, manage, and update all your online platforms regularly.
If you are having difficulty staying on top of your digital presence, even after practicing these tips, you may want to consider hiring a professional marketing company to handle all of this for you.
If you have any questions or would like help with this, please Contact Us for a complementary consultation.