What is Instagram


Why You May Want to Check Out Instagram

Instagram is a relatively young social media platform, but it has increased popularity recently. Though it has a lot of users, many people in business do not know what it is or how to use it.  It is a great social media platform for businesses with highly visual products and services. Instagram is a photo-sharing app to be used on a smart phone. this is a social media platform in that you have the option to follow people, post pictures and text, and interact with others about their pictures.

Here are a few facts about Instagram: 

  • Launched on October 6, 2010
  • There are 150 million active users each month
  • 60% of the users are outside the U.S.
  • Average of 55 million photos posted daily
  • It reached #1 in the App Store within 24 hours of launch
  • Launched 7 new languages
  • Facebook purchased Instagram for $1 billion

So why is Instagram so popular?

Easy to Set Up – Go to the app store for your phone, download the app, register by either putting in a username and password or logging in through Facebook. You will want to set up your profile like any other social media platform, with a profile image and basic information.

Sharing Photos:  pictures can be taken through the Instagram app or pulled from your phone’s cameral roll? A caption or description can be added, so your viewers know what you are sharing. The image will go on your page and you can also share it on other main social media platforms.

Photo Enhancement:  The app includes many filters which you can use to change the look of your image. You can use other photo manipulation apps to edit your photos to post on Instagram as well.

Social: Connecting with others is a main feature of this app. Like with Twitter, you follow people and then see the pictures they post in your stream. You can like and comment on their photos too. Because you photos will be public, you may get questions about the picture from anyone. This app is very popular with younger individuals and tends to be a more relaxed community.

Connecting with People: Instagram allows you to follow your current connections on other platforms easily by brining up the list of your connections that are also on Instagram with a “follow” button.  Instagram will also suggest users if you like. The Popular Page shows images that have gotten a lot of likes. which pix currently have the most Likes.  You may want to follow some of the people who post great pictures.

Amazing Pictures –  There are beautiful images presented on this platform. You can also follow people who post images of things that speak to your interests, such as dogs, landscapes, ocean life, etc.

Instagram is easy to use and fun.  Because there are so many people on the platform outside the U.S., you can interact with and learn a great deal about other cultures and countries. Though Instagram is not big on building brands, it is great exposure for your business if you have products and services that present well in images that people want to see. If you have questions or would like help with your social media, please contact us.

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